A Brief Intro to Viral Marketing for the Small Business Marketer

Sometimes I feel like I am working for a trendy, bleeding-edge IT company, one of the dot coms circa 1999, or perhaps at present-day Google. McElroy encourages personal ideas for creative client solutions and bold new marketing strategies. Instead of buying packaged advertising strategies and software tools, McElroy often looks to its own for ways to excel–whether marketing to new clients or helping existing clients solve their translation workflow problems.Lisa Siciliani, our Marketing Director, recently forwarded me an article about a high school teacher who made his own iPod commercial. For some reason, people felt compelled to forward the link to this little video short to their friends–hundreds of thousands of times! What better marketing strategy, than having your potential and existing customer base as willing participants in disseminating your brand to their friends, family and coworkers?It turns out this type of marketing strategy has a name–viral marketing–and is employed in a myriad of ways by various companies on the web. Risqué lingerie commercials are purposely banned by the companies to give an already popular video even more legs. Advertising agencies have sprung up that specialize in planting or “seeding” commercials on popular blogs and video sites.Does viral marketing carry software that could destroy your computer or invade your privacy? In spite of the sinister aspect of the name, the answer is emphatically “no.” At its worst, it might cut down on company productivity and eat up bandwidth–but, hey, who among us hasn’t wasted a few minutes out of the day to check out a dancing baby or singing bunny? Viral marketing gets its name from the nature of its potential to rapidly propagate, but it is essentially word-of-mouth in electronic format.Everyone probably remembers the first and most widely cited example of a viral–the Hotmail tagline. Millions of new Hotmail users were generated by this clever gimmick, though today, hardly anyone probably signs up for e-mail after reading the advertising in a signature. Recent examples of virals include Burger King’s Subservient Chicken, and the JibJab cartoon that lampooned both of the Presidential candidates.Does viral marketing work for the B2B marketer? We think it can, and it does, often in unexpected ways. Several of our articles on the translation business and languages have been referenced across the web by business users of the information. Though it might be of a more informative nature than a singing bunny, business end users are ultimately consumers, and will pass along what excites and interests them.

Creating a Fitness Plan – The Benefits

You have a lot of choices when you are thinking about getting into shape. There always seems to be a better fitness plan that will really get your body back where it was or where you would like it to be. But frankly many of these hot new fitness plans may not be right for you or your fitness goals.Why not create your own personal fitness plan instead of trying every new plan that comes along and hoping for the best,. You’re a unique individual with your own skills and interests. You also have unique goals and challenges.
The benefits of creating your own personal fitness plan include:1. It’s based on your current fitness level – You know where you’re at right now and you know your limits. This is important because it gives you a realistic starting point. It gives you the room to improve and grow without having someone else’s expectations set upon you.2. It’s focused on your goals – You want to get a beach body, great! You want to lose weight, fantastic. You want to improve your endurance and run that marathon next year, super! All of those goals are wonderful goals.Your fitness goal, whatever it may be, is what you’ll frame your entire fitness program around. It’s what will keep you motivated and excited to exercise and succeed. That just doesn’t happen when you’re working on a goal that someone else has set for you.3. It fits your personality – The truth is that there are different types of fitness personalities. When you identify yours, and we’ll help you with that, you’ll find that exercise is much more enjoyable. And it should be fun, right? Exercise shouldn’t be just one more chore on your schedule.4. It supports your schedule – Speaking of schedule, when you create your own fitness plan you’re fitting it into your life, not the other way around. It becomes a realistic part of your life.5. It caters to your motivation style – What motivates you may be different than what motivates someone else. With your personal fitness plan, you create a plan that fits your motivation style. It’s built into your plan and success is practically guaranteed.When you follow the steps to create a fitness plan, you’re not taking the easy road. There’s a fine line between pushing yourself too hard and taking it too easy on yourself. This is why planning is important. Identify the types of activities you enjoy and what you want to get out of your fitness program – find what your fitness goals are. Then create a program that supports you to succeed.Please click the CREATING A FITNESS PLAN link below in the resource author box.

Farm Life With Family And Livestock

Over the years we have enjoyed many family gatherings that included the do you remember when stories. My parents had sold the farm and moved south before I was born, so life on their farm was always a topic of conversation, mainly in the later years of my mother’s life. It is funny you can be in your forties before you ever knew your own mother had a milking flock of sheep.Now, I never knew you milked sheep but apparently, it makes great cheese. Sheep is one livestock we have never had except for three days a few years ago. One of our granddaughters decided she liked to ride sheep at rodeo’s hoping to stay on for the 8 seconds. She made it 3 seconds. She was so excited that she asked PaPa for some sheep to practice on for her birthday. Like most grandfathers, off to the sale barn he went to purchase the largest, woolliest sheep he could find. And yes, she would not ride them. Our oldest granddaughter wanted to but her legs were too long. Here entered our youngest granddaughter and on that sheep she got, holding on for dear life. Off on a wild ride only to have the sheep turn and jump into the livestock trailer. She never let go and if she had been at the rodeo, would have made the 8 seconds. The next day she got up with her entire face swollen. What a way to find out you are allergic to unprocessed wool! Papa loaded the sheep up and back to the sale barn they went.Now, going to the sale barn with grandchildren can be a costly adventure. We have come home with horses, goats, calves and even a donkey-that was my husband’s superb idea. The grandkids always seem to choose the smallest pygmy kids and they had to be held all the way home. Thank goodness our youngest grandchild was still in diapers. You got it. Here we are going down the road with one happy grandchild holding this little goat and the goat is thinking what in the world am I wearing. To be honest, it was safer for the goat to be held than put in the stock trailer, so Nanny, as I am called, was happy too.My mom would tell stories of her geese chasing the men as they came in from the field. Apparently, cuffs on pants were a big deal then and the grain would accumulate in the cuff. The geese knew this and were bound and determined to get some extra feed. Mom would always say that one goose would chase the mailman every chance it would get. I have always wondered if that goose thought the mailman had grain hidden in his mail bag.I had a flock of Polish white tops, including an uncontrollable rooster. That is one bird I was happy to see go. He would come at me every chance he got and I would always end up doing some indescribable dance to avoid him. We told the man who purchased the flock that we would put the rooster in a cage for him, but he had to catch the rest of the hens. Boy did we ever have that agreement backwards. Here we are–my daughter armed with a plastic snow shovel and I with a plastic garbage can lid–entering the chicken coop like two women on a secret mission. That rooster had us both dancing. We got to laughing so hard at ourselves that we could hardly get that crazy rooster in the cage once we caught him. It must have been entertaining because all the other animals were watching us as if we had lost our minds.It is great to reminisce with friends and family and what a fantastic way for the younger generations to get a glimpse into the life of their ancestors.