A Brief Intro to Viral Marketing for the Small Business Marketer

Sometimes I feel like I am working for a trendy, bleeding-edge IT company, one of the dot coms circa 1999, or perhaps at present-day Google. McElroy encourages personal ideas for creative client solutions and bold new marketing strategies. Instead of buying packaged advertising strategies and software tools, McElroy often looks to its own for ways to excel–whether marketing to new clients or helping existing clients solve their translation workflow problems.Lisa Siciliani, our Marketing Director, recently forwarded me an article about a high school teacher who made his own iPod commercial. For some reason, people felt compelled to forward the link to this little video short to their friends–hundreds of thousands of times! What better marketing strategy, than having your potential and existing customer base as willing participants in disseminating your brand to their friends, family and coworkers?It turns out this type of marketing strategy has a name–viral marketing–and is employed in a myriad of ways by various companies on the web. Risqué lingerie commercials are purposely banned by the companies to give an already popular video even more legs. Advertising agencies have sprung up that specialize in planting or “seeding” commercials on popular blogs and video sites.Does viral marketing carry software that could destroy your computer or invade your privacy? In spite of the sinister aspect of the name, the answer is emphatically “no.” At its worst, it might cut down on company productivity and eat up bandwidth–but, hey, who among us hasn’t wasted a few minutes out of the day to check out a dancing baby or singing bunny? Viral marketing gets its name from the nature of its potential to rapidly propagate, but it is essentially word-of-mouth in electronic format.Everyone probably remembers the first and most widely cited example of a viral–the Hotmail tagline. Millions of new Hotmail users were generated by this clever gimmick, though today, hardly anyone probably signs up for e-mail after reading the advertising in a signature. Recent examples of virals include Burger King’s Subservient Chicken, and the JibJab cartoon that lampooned both of the Presidential candidates.Does viral marketing work for the B2B marketer? We think it can, and it does, often in unexpected ways. Several of our articles on the translation business and languages have been referenced across the web by business users of the information. Though it might be of a more informative nature than a singing bunny, business end users are ultimately consumers, and will pass along what excites and interests them.

Privacy Laws and Divorce

Divorce is a very public affair with documents being filed in their states courts with public access. For this reason many couples express concern over how their privacy will be handled during such an emotionally charges time. Additionally, because divorce is so emotionally charge, there is a strong tendency for individuals to reveal private information about their former spouse, which can lead to additional lawsuits issuing from what is felt to be an invasion of privacy. Here are the two most common types of lawsuits coming from these privacy issues.Intrusion of SolitudeIndividuals are entitled to their privacy after the dissolution of their marriage. If a previous spouse abuses this, they can and often are, held accountable. This Intrusion of Solitude happens when one person intentionally intrudes electronically, physically or by other means upon the privacy of the other person. This includes intrusion into private space, affairs or other private matters including spying, hacking into files or accounts and recording private matters on video or camera.Many times a divorced individual may feel compelled to try track their former spouses activities. But any type of activity that can be deemed to have violated the other’s privacy, can and will be upheld in court.Public DisclosureThe other most common invasion of privacy is public disclosure. Public Disclosure occurs when one reveals private information or other facts about their divorced spouse without permission or authority to do so; particularly if the average person would be offended. Other terms used for this are Libel and Slander but these are harder to prove. In California, the law makes it clear that one can’t release any private details about another individual unless it obviously serves the public good.In an effort to put themselves in a more favorable light or cause public embarrassment to their ex, their is the tendency to want to expose those “dirty little secrets.” This is never a good idea as it could land you in court where most Public Disclosure suites are settled monetarily and if you are found to be at fault you will be order to pay damages.Divorces can get very heated at times and, when hurt, whether right or wrong, it’s understandable that someone might want to exact some revenge. It’s important, for you own well being that you allow your emotions to cool down before taking any action you might regret in the future.

Intimacy Tips – Do Fantasies and Role Playing Help Or Hinder Intimacy?

Have you ever considered dressing up or playing different roles with your partner while connecting intimately? This idea may sound interesting to you but you just aren’t sure how open your mate would be to it. Or the thought of incorporating fantasy or role playing into your relationship might be uncomfortable to you or even offensive.Do fantasies and role playing help or hinder intimacy?We don’t believe that this question can be answered simply. It all depends on the intentions of the couple taking part in these intimate activities. Yes, they can certainly be spark-starters that enhance passion. And yes, they can also serve to drive a wedge between two people. If you or your partner would like to experiment with fantasies or role playing in your relationship, we suggest that you take a little bit of time to explore what this means for each of you and communicate about it.The ultimate question to ask yourselves is: Will these activities bring us closer together or drive us further apart?Gerry is deeply in love with his wife Juliette. They’ve been married for over 20 years now and remain close in every way. But Gerry would also like to spice up their lovemaking and intimate life together. One evening while they are home alone, as they danced and kissed Gerry suggested to Juliette that they try role playing– just for fun. He created a whole scenario for them that he described to Juliette. In his mind, this role playing game would really amp up the passion between them that night and possibly in the future as well.Unfortunately, Juliette interpreted Gerry’s role play suggestion as a criticism of the way they usually are intimate with one another. She shut down as he described his idea, felt upset inside and ended up “not in the mood” anymore. Gerry felt confused and as if he said something wrong to Juliette. Juliette now feels less confident about her ability to satisfy Gerry in the bedroom.This scenario didn’t have to turn out like this. If you or your mate would like to try fantasy or role play to add more spark to your relationship, consider these tips…1.) Be clear about your intentions.
It doesn’t matter if it’s you or your love who suggests incorporating fantasy or role play into your intimacy, you both need to make clear your intentions– with yourselves and one another. If your desire is to enhance passion, add variety and build on the lovemaking experiences you already share, then affirm that to yourself and share that information with your mate.On the other hand, if you find yourself wanting to role play or fantasize to escape something you don’t like about your current relationship, you probably want to look at what’s going on and determine what you’d like to change. Pretending that you are making love to someone else because you truly don’t want to be in this relationship is a signal for you to do some soul searching. In cases like this, it’s just not fair to either of you to make believe. That’s not fun or connecting.Over breakfast the next morning, Gerry asks Juliette if she’d be willing to listen to his intentions when suggesting the role playing the night before. He apologizes for upsetting her and asks her to just listen. He then explains that he loves her deeply and is happy with their intimate life. Gerry adds that he’d like to take the great passion they have going on and enhance it even more. Spicing things up by experimenting in this way appeals to Gerry. He goes on to say that if Juliette is open to trying this again, he’d like to. If not, he promises not to be angry or resentful.2.) Make your love and appreciation known.
After Gerry is done sharing his intentions with Juliette, she sits silently and really takes in what he said. She is touched by his sensitivity to her feelings and she feels relieved and happy to know that he was not suggesting the role play because anything is wrong or because he is unsatisfied. This helps Juliette to open up and re-consider the whole idea. She starts to see the it could be fun and passionate to play around with one another in this way. Together, they plan to try Gerry’s role play idea again that evening.Be open and clear with your love if you’d like to propose fantasy or role playing. Make it known that you value what you two have together already, and you’d like to explore something new as a couple. From this place of expressed love and appreciation, your partner can more easily let go of worries that you aren’t satisfied with the way things are and, instead, consider adding this variety to your intimacy.Even if your partner is not willing– at this time– to try the ideas you’ve suggested, at least you two have shared honestly with one another. This, by itself, can bring you closer together and can even be a spark-starter.Listen to your partner and try to stay open whether you are the one proposing the role play or fantasy or the one the idea is being suggested to. Whether you decide to explore these different ways to be intimate or not, you can remain close and passion can grow.