A Brief Intro to Viral Marketing for the Small Business Marketer

Sometimes I feel like I am working for a trendy, bleeding-edge IT company, one of the dot coms circa 1999, or perhaps at present-day Google. McElroy encourages personal ideas for creative client solutions and bold new marketing strategies. Instead of buying packaged advertising strategies and software tools, McElroy often looks to its own for ways to excel–whether marketing to new clients or helping existing clients solve their translation workflow problems.Lisa Siciliani, our Marketing Director, recently forwarded me an article about a high school teacher who made his own iPod commercial. For some reason, people felt compelled to forward the link to this little video short to their friends–hundreds of thousands of times! What better marketing strategy, than having your potential and existing customer base as willing participants in disseminating your brand to their friends, family and coworkers?It turns out this type of marketing strategy has a name–viral marketing–and is employed in a myriad of ways by various companies on the web. Risqué lingerie commercials are purposely banned by the companies to give an already popular video even more legs. Advertising agencies have sprung up that specialize in planting or “seeding” commercials on popular blogs and video sites.Does viral marketing carry software that could destroy your computer or invade your privacy? In spite of the sinister aspect of the name, the answer is emphatically “no.” At its worst, it might cut down on company productivity and eat up bandwidth–but, hey, who among us hasn’t wasted a few minutes out of the day to check out a dancing baby or singing bunny? Viral marketing gets its name from the nature of its potential to rapidly propagate, but it is essentially word-of-mouth in electronic format.Everyone probably remembers the first and most widely cited example of a viral–the Hotmail tagline. Millions of new Hotmail users were generated by this clever gimmick, though today, hardly anyone probably signs up for e-mail after reading the advertising in a signature. Recent examples of virals include Burger King’s Subservient Chicken, and the JibJab cartoon that lampooned both of the Presidential candidates.Does viral marketing work for the B2B marketer? We think it can, and it does, often in unexpected ways. Several of our articles on the translation business and languages have been referenced across the web by business users of the information. Though it might be of a more informative nature than a singing bunny, business end users are ultimately consumers, and will pass along what excites and interests them.

Fishing is the Best Way to Spend a Holiday Or Vacation

Compared to the many other fishing spots, Sitka in Alaska is probably the best fishing destination around. The area has a very abundant supply of a different variety of fish. Not only that, you could also get to enjoy the great views that the place has in store. Fishing in Sitka Alaska is definitely an enjoyable experience for you and your family.If you plan to go fishing in Sitka, you might want to take advantage of the services that various fishing charters offer. With a fishing charter, you would not need to buy or bring your own equipment with you on your fishing trips. You can just pay them a fee and you would be able to get all the equipment that you would need. And if you want, they can even provide you with one of their boats, complete with a captain to navigate you to the best fishing grounds.In Sitka, there are so many fishes that reside in its waters. Some of these fishes are even big enough to be considered as prize fishes. One of the prime examples of the fishes that you could get in Sitka is King Salmon. These fish are quite heavy, often reaching 20 to 70 pounds. You would really be lucky if you could find fish bigger than these when you are fishing in Sitka Alaska.There are also some Silver Salmon, which are smaller than the King Salmon. Don’t be fooled by the small size and light weight of these fish though. They are harder to catch than they seem to be. These fish fight back hard when you angle them, so you would really expect a lot of action when you hook these little guys up.Sitka is also a premier destination in Halibut fishing. You can have excellent catches of halibut here, with some weighing around 50-60 pounds on average. On typical catches, it is not uncommon for you to get halibut that is over 100 pounds in weight. There are also many other fishes that you could catch weighing one pound or less.When fishing in Sitka Alaska, you would not only be able to catch some of the most wonderful fish. You could also get to enjoy the magnificent views that the place has in store for you. There are many wonderful backdrops of sea and mountain that will simply take your breath away while you are fishing for that prize fish.After a long day of fishing in Sitka Alaska, you should have a comfortable place to stay. There are fishing lodges in Sitka that you can stay in after a long and tiresome day of fishing. They have great rooms, and they also have many facilities for you to relax and enjoy your stay. Some fishing lodges even offer to prepare the fish you just caught as your meal for dinner.After your time fishing in Sitka Alaska, you could also get to explore the many places in here. You and your family will definitely get to enjoy the wonderful views in Sitka. This is definitely the best place for you to spend your weekend or vacation for fishing.

How to Get Clients For Web Design and Development Work

If you are looking for the clients to get work for web design, development, marketing, etc. The first thing that you should keep in mind is to present the professional image of your company through an attractive website consisting of a large portfolio of the designed work because most of the customers look for the company’s website first. It will make them feel that the company is providing good quality services they are looking for.Next, it is important to have a unique identification of your company in terms of logo, stationary, business cards, website, etc.) it will represent your business well and also reflects the quality of work you do.Referrals from Existing ClientsMost companies approach to new clients by the referrals of their existing clients. This way you can keep your existing clients satisfied and will increase your business progress.You should remind your current clients that you’re expecting for their referrals and keep in mind that you are not reminding them so frequently, just give them a gentle reminder after several months. You can also approach the same clients if they need your services again in future. It is suggested to do things like the following to stay connected with your past clients:1) Send out a monthly newsletter to your clients
2) Send Greetings for festivals, holiday cards once a year
3) Mail postcards quarterly
4) Add a note to your bills and invoices
5) Send thank you mail after the successful completion of the projectMarketing for New ClientsAdvertising does not have to be costly. You can set up advertising ads by setting up a Google AdWords account and invest only the amount you can. You can choose targeted keywords as per your budget and start creating an advertising campaign which is an effective way to get leads for the business.Follow Up the Leads You Currently HaveCheck out the contacts, address book, email and analyze the contacts, clients you have not worked with. Just ask them if they need services for web design, development or for other field also if they are not interested, ask for someone who needs to hire a professional web designer, developer for their work. If you already know them do not hesitate to contact them in future.Don’t be scared to talkIf you get any high level endorsement, Let the people know about it. Post it on the blogs and promote it. If you get any certification, you can add it to your business cards. It will build strong reputation of your company.