Mobile Apps in the Focus of Healthcare Industry | healthcare

Recent findings of healthcare research companies indicate that mobile platforms are redefining the medical industry and the traditional doctor-patient relationship. Both healthcare providers and consumers are using smartphones and tablets as a means to achieve better results in the sphere of medical care.The practice of using mobile communication devices, such as smartphones, tablets and PDAs, for health services and information has got the name of mHealth (or mobile health). Thus, mHealth applications allow patients to manage and improve health by collecting information about their vital signs and delivering it to practitioners in order to receive the appropriate consultations or treatment. However, not only consumers are taking advantage of mobile technologies, since mHealth applications are to a great extent designed for healthcare professionals, including doctors, clinicians, and nurses that need real-time access to patients’ histories, appointment schedules, drug prescription details, billing data, and other practice related information.A huge number of medical companies and institutions have already recognized the potential of mobile applications for healthcare. They allocate budgets and invest in developing medical apps for mobile devices, such as, iPhone, Blackberry, Android, as wells other popular smartphones, tablets, and PDAs. Nowadays there exist several thousands of mobile health apps. Such applications are intended for the following purposes:
Mobile apps provide healthcare specialists with real-time access to the medical records of patients and allow tracking their physical state indicators, symptoms, disease flow, nutrition habits etc.
Healthcare apps enhance such procedures as scheduling and billing, medication prescribing and drug interaction checking.
Mobile healthcare apps facilitate communication between doctors, nurses, and other healthcare professionals, for example, through discussions of medical cases in online forums.
Mobile apps can provide users with the information about local healthcare facilities, as well as with an access to a searchable database of available physicians, dentists, cosmetologists, etc.
Healthcare applications can help in epidemic outbreak forecast and monitoring.
Mobile apps may contribute to the promotion of healthcare education and wellness awareness.
In such a way, the positive features of mHealth apps lead to the productivity increase of healthcare businesses, as well as to the improvement of medical information collection and transmission, since such apps allow healthcare specialists to work remotely and still to have access to the critical medical data. This makes it possible to provide customers with diagnostic and treatment support.The technical level of mHealth applications is increasing and they are getting more sophisticated. Moreover, according to certain studies, it is expected that 500 million people will be using healthcare mobile apps in 2015. Therefore, the development and implementation of such mHealth applications is a business guideline for healthcare companies wishing to successfully operate on the medical care market. More and more traditional healthcare providers are already widening their health services by suggesting consumers an option to make use of helpful mobile applications.

Business Service Offerings and Liquidity | business services

“Being all things to all people” sounds good, but in most cases it reduces the liquidity of a business. Business liquidity encompasses the number of prospective buyers, the business valuation, and the amount of time required to market the then close the deal.o The most liquid scenario is a co-located web hosting client base, with no data center, offices, or employees, and only one owner/decision maker. This type of business can be under contract to be sold within 48 hours. (Post ‘Letter of Intent’ due diligence, contract preparation, integration plans etc. all take a bit of time.)o The least liquid scenario is a web hosting company, which offers design services, has offices, a data center, and offers related services such as access, marketing services etc.Valuation Difference:
Something I have seen many times is the owner/decision maker on the sell side has heard web hosting company valuation formulas and wants to apply that formula to his company. Inevitably the owner is disappointed when the offer comes up short in their mind, and passes on what actually is a fair valuation.Design Services:The decision to staff up and start offering web design services to complement the pure play hosting recurring revenue is a huge decision with regards to the effect on business liquidity. Of course design services can be a natural fit with hosting clients by helping to reduce client churn and up selling existing clients. However, the value of the revenue and cash flow generated from one-time design jobs is no where near the value of the recurring hosting revenue and cash flow.Negatives of design departments when it comes time to sell:o From the buyer’s perspective, acquiring the entire company and keeping the design efforts going is risky. It’s 50/50 whether the key design people will stick around after closing … regardless what they or the seller states. In addition, if you have to replace key people, the new staff will not have the relationships with the client base.o From the buyer’s perspective, acquiring the entire company then canceling the design efforts is usually a risky decision as well. There are offices to deal with in addition to staff which needs to be let go … both time consuming and detrimental to the existing client base.o My estimate is for every 20 buyers of a pure play hosting company, there are only 1-2 buyers for hosting design shop combo’s.Internet Data Center:Investing in an IDC may increase the value of the entire company by an enormous amount over time, but definitely reduces the liquidity in the short run. Typically smaller web host co-locate in the beginning, then at a later date acquire their own data center. In turn, the company will then offer space to other smaller host hence creating yet another service offering.Owning an underutilized data center reduces the number of one type of buyer … the “cash flow buyer”, yet invites a new category of buyer, the “asset and cash flow buyer”. The later buyer is looking to both grow through acquisitions and make the swap from co-location to owning the data center. The less remaining capacity of the data center, the more of a cash flow type deal it will be, hence usually more liquid.