A Brief Intro to Viral Marketing for the Small Business Marketer

Sometimes I feel like I am working for a trendy, bleeding-edge IT company, one of the dot coms circa 1999, or perhaps at present-day Google. McElroy encourages personal ideas for creative client solutions and bold new marketing strategies. Instead of buying packaged advertising strategies and software tools, McElroy often looks to its own for ways to excel–whether marketing to new clients or helping existing clients solve their translation workflow problems.Lisa Siciliani, our Marketing Director, recently forwarded me an article about a high school teacher who made his own iPod commercial. For some reason, people felt compelled to forward the link to this little video short to their friends–hundreds of thousands of times! What better marketing strategy, than having your potential and existing customer base as willing participants in disseminating your brand to their friends, family and coworkers?It turns out this type of marketing strategy has a name–viral marketing–and is employed in a myriad of ways by various companies on the web. Risqué lingerie commercials are purposely banned by the companies to give an already popular video even more legs. Advertising agencies have sprung up that specialize in planting or “seeding” commercials on popular blogs and video sites.Does viral marketing carry software that could destroy your computer or invade your privacy? In spite of the sinister aspect of the name, the answer is emphatically “no.” At its worst, it might cut down on company productivity and eat up bandwidth–but, hey, who among us hasn’t wasted a few minutes out of the day to check out a dancing baby or singing bunny? Viral marketing gets its name from the nature of its potential to rapidly propagate, but it is essentially word-of-mouth in electronic format.Everyone probably remembers the first and most widely cited example of a viral–the Hotmail tagline. Millions of new Hotmail users were generated by this clever gimmick, though today, hardly anyone probably signs up for e-mail after reading the advertising in a signature. Recent examples of virals include Burger King’s Subservient Chicken, and the JibJab cartoon that lampooned both of the Presidential candidates.Does viral marketing work for the B2B marketer? We think it can, and it does, often in unexpected ways. Several of our articles on the translation business and languages have been referenced across the web by business users of the information. Though it might be of a more informative nature than a singing bunny, business end users are ultimately consumers, and will pass along what excites and interests them.

Travel and the Recognition of Pets

At last pets are being recognized by the Department of Transportation, airlines, airports, hotels, restaurants, and other establishments. May 13, 2009 the Department of Transportation established regulations designed to assist passengers with service animals. All airlines must make certain there are pet relief areas and airports have been instructed to work with the airlines in establishing these pet parks. Although the ruling is for service dogs most airports allow the use of the pet parks for all travelers with dogs.Note that LAX of Los Angeles World Airports has expanded their number of pet parks for its travelers. All pet parks are on the arrivals levels between Terminals 1 and 2, Terminals 3 and TBIT (Tom Bradley International Terminal), and TIBIT and Terminal 4, across from Terminals 5 and 6, and at the end of Terminal 8. The new parks all have water spouts a water bowl, doggie poop bag stand, a trash receptacle and are recognizable by the carved out doggie bone and fire hydrant. Additionally, note that you can find all current airport pet parks at http://petfriendlytravel.com.When traveling with your pet, research all airlines and hotels to see what their policies are. Also, check on pet policies at restaurants and inquire if there are boarding facilities at or near airports. A few airports and airlines have pet boarding facilities. A fairly good resource is the North American Pet Book.Aside from transportation, lodging, and dining, you should provide your pet with proper identification, medication, collars and leashes when traveling. Note that heart worm medication is important during mosquito season. Being aware of all the support that is available for you and your pet these days as it should make it easier for you to travel with your furry family member.

Fishing is the Best Way to Spend a Holiday Or Vacation

Compared to the many other fishing spots, Sitka in Alaska is probably the best fishing destination around. The area has a very abundant supply of a different variety of fish. Not only that, you could also get to enjoy the great views that the place has in store. Fishing in Sitka Alaska is definitely an enjoyable experience for you and your family.If you plan to go fishing in Sitka, you might want to take advantage of the services that various fishing charters offer. With a fishing charter, you would not need to buy or bring your own equipment with you on your fishing trips. You can just pay them a fee and you would be able to get all the equipment that you would need. And if you want, they can even provide you with one of their boats, complete with a captain to navigate you to the best fishing grounds.In Sitka, there are so many fishes that reside in its waters. Some of these fishes are even big enough to be considered as prize fishes. One of the prime examples of the fishes that you could get in Sitka is King Salmon. These fish are quite heavy, often reaching 20 to 70 pounds. You would really be lucky if you could find fish bigger than these when you are fishing in Sitka Alaska.There are also some Silver Salmon, which are smaller than the King Salmon. Don’t be fooled by the small size and light weight of these fish though. They are harder to catch than they seem to be. These fish fight back hard when you angle them, so you would really expect a lot of action when you hook these little guys up.Sitka is also a premier destination in Halibut fishing. You can have excellent catches of halibut here, with some weighing around 50-60 pounds on average. On typical catches, it is not uncommon for you to get halibut that is over 100 pounds in weight. There are also many other fishes that you could catch weighing one pound or less.When fishing in Sitka Alaska, you would not only be able to catch some of the most wonderful fish. You could also get to enjoy the magnificent views that the place has in store for you. There are many wonderful backdrops of sea and mountain that will simply take your breath away while you are fishing for that prize fish.After a long day of fishing in Sitka Alaska, you should have a comfortable place to stay. There are fishing lodges in Sitka that you can stay in after a long and tiresome day of fishing. They have great rooms, and they also have many facilities for you to relax and enjoy your stay. Some fishing lodges even offer to prepare the fish you just caught as your meal for dinner.After your time fishing in Sitka Alaska, you could also get to explore the many places in here. You and your family will definitely get to enjoy the wonderful views in Sitka. This is definitely the best place for you to spend your weekend or vacation for fishing.

Finding a Job in Columbus in Web Design and Development

Columbus, Ohio is a great city in which to get a start as a freelance web designer or web developer. Columbus is one of the leading technology cities in the US, being the home of such widely renowned technology companies as Accenture, AOL, and the Battelle Memorial Institute. There are also hundreds of small to medium sized web design and web development companies peppered throughout the greater Columbus area.Being a Columbus freelance web designer can be achieved by telecommuting, so you do not have to live in downtown Columbus, but being close to the city to do the occasional face-to-face meeting is highly recommended. Some web design companies will not give you a job without meeting you and some web development services require a face to face meeting, which is much easier when all web designers and project members are involved. Columbus, Ohio is a great place to live, and has enough web design job opportunities that you will not need to pitch outside of the city. It makes sense to live there. Although freelancing website design may seem like a terrifying prospect, it is not too hard as long as you have the bravery to go out on your own, and the work ethic to stick to it.Calling web design companies in Columbus is one of the best ways to begin getting web design jobs. Calling companies takes away the potential clients ability to ignore your presence. Emails are easily erased or forgotten and direct mailing gets lost in the shuffle of bills. Write down a short speech introducing you as a freelance web designer, asking whether the company you are calling works with freelancers regularly. Although some web design companies use freelancers, while others prefer to use an in house web design team, you will find a few web design companies in Columbus that will be interested in your services. The secret to success when cold calling companies in Columbus is doing so in numbers. How many jobs you get depend greatly on your pitch and your experience, but expect to get one out of ten. With there being so many web design companies in Columbus, one out of ten is still a large amount of potential website projects.Setting up a toll free phone number and getting a fax number will help you land more web design projects also. Toll free numbers allow clients who are outside of your area code to reach you free of charge. Prospective web design clients will need the ability to send agreements and documentation to you via fax. You’re right in thinking that most documents can be sent by email, but it is guaranteed that you will run into an old school client that still faxes documents the old fashioned way.Setup an auto-responder on your email. This will help land more web design jobs in Columbus because people who email you will automatically receive a response. This could be beneficial because you could setup the auto-responder to include sales copy or your resume or both. If you send out mailers or business cards or advertisements with your designated auto-responder email address and get a reply from someone at that email address, that person will automatically receive your resume and sales text.After getting a website design job, it is important that you stipulate what is required of you and your client. Make sure to draw up a contract or agreement of some sort just so that you have everything down on paper. Include your fee, the work to be done, the time period the work should be completed in and when you expect to be paid and in what forms (credit card, company checks).Have a look around on the Internet for web design and website development companies in Columbus and write down the ones you are interested in. The best way to find web development companies in Columbus is to Google them. Search for terms such as “Columbus web design” or “web development companies in Columbus, Ohio”. Some day you may just get their attention and become a successful freelancer!