A Brief Intro to Viral Marketing for the Small Business Marketer

Sometimes I feel like I am working for a trendy, bleeding-edge IT company, one of the dot coms circa 1999, or perhaps at present-day Google. McElroy encourages personal ideas for creative client solutions and bold new marketing strategies. Instead of buying packaged advertising strategies and software tools, McElroy often looks to its own for ways to excel–whether marketing to new clients or helping existing clients solve their translation workflow problems.Lisa Siciliani, our Marketing Director, recently forwarded me an article about a high school teacher who made his own iPod commercial. For some reason, people felt compelled to forward the link to this little video short to their friends–hundreds of thousands of times! What better marketing strategy, than having your potential and existing customer base as willing participants in disseminating your brand to their friends, family and coworkers?It turns out this type of marketing strategy has a name–viral marketing–and is employed in a myriad of ways by various companies on the web. Risqué lingerie commercials are purposely banned by the companies to give an already popular video even more legs. Advertising agencies have sprung up that specialize in planting or “seeding” commercials on popular blogs and video sites.Does viral marketing carry software that could destroy your computer or invade your privacy? In spite of the sinister aspect of the name, the answer is emphatically “no.” At its worst, it might cut down on company productivity and eat up bandwidth–but, hey, who among us hasn’t wasted a few minutes out of the day to check out a dancing baby or singing bunny? Viral marketing gets its name from the nature of its potential to rapidly propagate, but it is essentially word-of-mouth in electronic format.Everyone probably remembers the first and most widely cited example of a viral–the Hotmail tagline. Millions of new Hotmail users were generated by this clever gimmick, though today, hardly anyone probably signs up for e-mail after reading the advertising in a signature. Recent examples of virals include Burger King’s Subservient Chicken, and the JibJab cartoon that lampooned both of the Presidential candidates.Does viral marketing work for the B2B marketer? We think it can, and it does, often in unexpected ways. Several of our articles on the translation business and languages have been referenced across the web by business users of the information. Though it might be of a more informative nature than a singing bunny, business end users are ultimately consumers, and will pass along what excites and interests them.

Privacy Laws and Divorce

Divorce is a very public affair with documents being filed in their states courts with public access. For this reason many couples express concern over how their privacy will be handled during such an emotionally charges time. Additionally, because divorce is so emotionally charge, there is a strong tendency for individuals to reveal private information about their former spouse, which can lead to additional lawsuits issuing from what is felt to be an invasion of privacy. Here are the two most common types of lawsuits coming from these privacy issues.Intrusion of SolitudeIndividuals are entitled to their privacy after the dissolution of their marriage. If a previous spouse abuses this, they can and often are, held accountable. This Intrusion of Solitude happens when one person intentionally intrudes electronically, physically or by other means upon the privacy of the other person. This includes intrusion into private space, affairs or other private matters including spying, hacking into files or accounts and recording private matters on video or camera.Many times a divorced individual may feel compelled to try track their former spouses activities. But any type of activity that can be deemed to have violated the other’s privacy, can and will be upheld in court.Public DisclosureThe other most common invasion of privacy is public disclosure. Public Disclosure occurs when one reveals private information or other facts about their divorced spouse without permission or authority to do so; particularly if the average person would be offended. Other terms used for this are Libel and Slander but these are harder to prove. In California, the law makes it clear that one can’t release any private details about another individual unless it obviously serves the public good.In an effort to put themselves in a more favorable light or cause public embarrassment to their ex, their is the tendency to want to expose those “dirty little secrets.” This is never a good idea as it could land you in court where most Public Disclosure suites are settled monetarily and if you are found to be at fault you will be order to pay damages.Divorces can get very heated at times and, when hurt, whether right or wrong, it’s understandable that someone might want to exact some revenge. It’s important, for you own well being that you allow your emotions to cool down before taking any action you might regret in the future.

Shipping Classic Cars Using a Auto Transporter

Transportation plays a very significant role in our lives. You will not be able to move from one place to another without the transportation facility. In the modern era there are various types of means of transportation like airplanes, car, ships, trucks, trains, etc. You can cover long distances in just a short span of time with the help of fast means of transport like airplanes, helicopters, bullet trains, etc.Sometimes, it becomes very hard for you to take your car or other vehicle to places which are at long distances. Hence, under such conditions it is better for you to take help from auto transporters. There are several auto transport companies which have excellent transport facilities. These companies try their best to give superb facilities to their clients at reasonable rates.The facility of auto shipping is present in almost every country and every city across the world. You may easily avail auto transport facility from such companies. You can easily ship classic cars with the help of an auto transporter company. Such companies also provide the best guaranteed responsibility and complete satisfaction of the customers from corporate to individual. These companies generally cover property damage, cargo insurance, public liability, and assembles with the state government’s statute and transportation department. Generally, such companies are international moving companies which provide quick, effective and efficient auto shipping at affordable rates to their clients.Presently, the auto transport companies are fetching more demands among their clients and are gaining more and more popularity all over the world. Moreover, these companies transport your vehicles at the right price and right time either in enclosed or open auto transport method. In addition, utmost care of your vehicle is taken by these companies and provide guarantee for its safety during the process of auto shipping. There are some companies which provide insurance for your vehicle, if in case needed, on their own while secondary insurance is provided by other companies.Besides all such facts, you should also be ensured about the fact that your chosen company is a licensed one or not because if your company is licensed then you will not have to worry about anything. All your queries regarding the rates and facilities provided by auto transport companies should also be cleared by you. In this way the clients will not have to worry about their vehicle. There are many websites which give details on the auto shipping. So, with the help of internet you can visit such websites in order to gain adequate knowledge on auto transportation. So, you can easily transport your vehicle to long distances easily with the help of auto shipping companies.

Finding a Job in Columbus in Web Design and Development

Columbus, Ohio is a great city in which to get a start as a freelance web designer or web developer. Columbus is one of the leading technology cities in the US, being the home of such widely renowned technology companies as Accenture, AOL, and the Battelle Memorial Institute. There are also hundreds of small to medium sized web design and web development companies peppered throughout the greater Columbus area.Being a Columbus freelance web designer can be achieved by telecommuting, so you do not have to live in downtown Columbus, but being close to the city to do the occasional face-to-face meeting is highly recommended. Some web design companies will not give you a job without meeting you and some web development services require a face to face meeting, which is much easier when all web designers and project members are involved. Columbus, Ohio is a great place to live, and has enough web design job opportunities that you will not need to pitch outside of the city. It makes sense to live there. Although freelancing website design may seem like a terrifying prospect, it is not too hard as long as you have the bravery to go out on your own, and the work ethic to stick to it.Calling web design companies in Columbus is one of the best ways to begin getting web design jobs. Calling companies takes away the potential clients ability to ignore your presence. Emails are easily erased or forgotten and direct mailing gets lost in the shuffle of bills. Write down a short speech introducing you as a freelance web designer, asking whether the company you are calling works with freelancers regularly. Although some web design companies use freelancers, while others prefer to use an in house web design team, you will find a few web design companies in Columbus that will be interested in your services. The secret to success when cold calling companies in Columbus is doing so in numbers. How many jobs you get depend greatly on your pitch and your experience, but expect to get one out of ten. With there being so many web design companies in Columbus, one out of ten is still a large amount of potential website projects.Setting up a toll free phone number and getting a fax number will help you land more web design projects also. Toll free numbers allow clients who are outside of your area code to reach you free of charge. Prospective web design clients will need the ability to send agreements and documentation to you via fax. You’re right in thinking that most documents can be sent by email, but it is guaranteed that you will run into an old school client that still faxes documents the old fashioned way.Setup an auto-responder on your email. This will help land more web design jobs in Columbus because people who email you will automatically receive a response. This could be beneficial because you could setup the auto-responder to include sales copy or your resume or both. If you send out mailers or business cards or advertisements with your designated auto-responder email address and get a reply from someone at that email address, that person will automatically receive your resume and sales text.After getting a website design job, it is important that you stipulate what is required of you and your client. Make sure to draw up a contract or agreement of some sort just so that you have everything down on paper. Include your fee, the work to be done, the time period the work should be completed in and when you expect to be paid and in what forms (credit card, company checks).Have a look around on the Internet for web design and website development companies in Columbus and write down the ones you are interested in. The best way to find web development companies in Columbus is to Google them. Search for terms such as “Columbus web design” or “web development companies in Columbus, Ohio”. Some day you may just get their attention and become a successful freelancer!