A Brief Intro to Viral Marketing for the Small Business Marketer

Sometimes I feel like I am working for a trendy, bleeding-edge IT company, one of the dot coms circa 1999, or perhaps at present-day Google. McElroy encourages personal ideas for creative client solutions and bold new marketing strategies. Instead of buying packaged advertising strategies and software tools, McElroy often looks to its own for ways to excel–whether marketing to new clients or helping existing clients solve their translation workflow problems.Lisa Siciliani, our Marketing Director, recently forwarded me an article about a high school teacher who made his own iPod commercial. For some reason, people felt compelled to forward the link to this little video short to their friends–hundreds of thousands of times! What better marketing strategy, than having your potential and existing customer base as willing participants in disseminating your brand to their friends, family and coworkers?It turns out this type of marketing strategy has a name–viral marketing–and is employed in a myriad of ways by various companies on the web. Risqué lingerie commercials are purposely banned by the companies to give an already popular video even more legs. Advertising agencies have sprung up that specialize in planting or “seeding” commercials on popular blogs and video sites.Does viral marketing carry software that could destroy your computer or invade your privacy? In spite of the sinister aspect of the name, the answer is emphatically “no.” At its worst, it might cut down on company productivity and eat up bandwidth–but, hey, who among us hasn’t wasted a few minutes out of the day to check out a dancing baby or singing bunny? Viral marketing gets its name from the nature of its potential to rapidly propagate, but it is essentially word-of-mouth in electronic format.Everyone probably remembers the first and most widely cited example of a viral–the Hotmail tagline. Millions of new Hotmail users were generated by this clever gimmick, though today, hardly anyone probably signs up for e-mail after reading the advertising in a signature. Recent examples of virals include Burger King’s Subservient Chicken, and the JibJab cartoon that lampooned both of the Presidential candidates.Does viral marketing work for the B2B marketer? We think it can, and it does, often in unexpected ways. Several of our articles on the translation business and languages have been referenced across the web by business users of the information. Though it might be of a more informative nature than a singing bunny, business end users are ultimately consumers, and will pass along what excites and interests them.

Hema, Eesha and Neetu Resplendent at the Derewala Fashion Show

The mother-daughter duo of Hema Malini and Eesha Deol grabbed all the eyeballs, amidst an elaborate lineup of models at the launch of Italian Designer Jewellery collection by the Derewala Jewellers at J.W. Marriot on August 21st. Tinsel-town celebs Neetu Chandra and Hard Kaur also graced the event and added to the glam quotient.The south Indian beauties were the centre of attraction in their picture perfect sarees. ‘Dreamgirl’ Hema Malini, 61, looked elegantly beautiful in a white satin sari with embellished borders and a matching short sleeved blouse. The lady carried a pink satin clutch with some light jewellery. She topped off the look with a yellow rose in her shoulder length dark brown hair. Appropriate make up highlighted her stunning facial features.’Darling’ daughter Eesha Deol looked drop dead gorgeous in a blue laced sari with spangled borders and matching short sleeve blouse. Esha Deol matched steps with her beautiful mom, Hema Malini, who was the cynosure of all eyes at the Derewala fashion show. The ‘Dhoom’ actress who also walked down the ramp at the show, accessorized with a stunning gold necklace, drop earrings, multiple bracelets along with a cocktail ring in her right index finger and a pearl ring in her left little finger. With the right make-up and hair do in place she looked as stunning as her mother.The hot and spicy ‘Garam Masala’ fame babe Neetu Chandra also was present at the event. Neetu dazzled as he wore an elaborate full length sleeveless pink gown. Her hair neatly pulled back, the dusky beauty looked like your girl next door. Neetu Chandra said that she liked the Indo-Western jewellery which was basically very light and could be used for daily wear. Big Boss contestant and model Aryan Vaid and hindi hip-hop singer Hard Kaur were also present at the event.The fashion show saw a team of Italians models with our very own Indian models such as Romeo Gates, Chez Shetty and Surbhi Prabhu, dressed in Kawaljeet Singh attires take to the ramp. The collection is an ingenious blend of Indian and Italian creations.You can watch the entire fashion show event with interviews of Neetu Chandra and Aryan Vaid at NyooTV.com, which is one site where viewers can watch latest fashion events. NyooTV – India’s first Online Social TV brings a whole new world of entertainment with its innovative technology, rendering a viewing experience unmatched in quality. Viewers can watch Indian movies online and get continuous updates about the latest Bollywood movie online by following NyooTV through social networking sites like Facebook, Myspace and Twitter. Members of these social networking sites can watch Hindi movies, bollywood shows events, new Bollywood movies trailers, latest Bollywood clips and events by simply logging into their accounts through NyooTV and get entertained with these high quality videos.

Fishing is the Best Way to Spend a Holiday Or Vacation

Compared to the many other fishing spots, Sitka in Alaska is probably the best fishing destination around. The area has a very abundant supply of a different variety of fish. Not only that, you could also get to enjoy the great views that the place has in store. Fishing in Sitka Alaska is definitely an enjoyable experience for you and your family.If you plan to go fishing in Sitka, you might want to take advantage of the services that various fishing charters offer. With a fishing charter, you would not need to buy or bring your own equipment with you on your fishing trips. You can just pay them a fee and you would be able to get all the equipment that you would need. And if you want, they can even provide you with one of their boats, complete with a captain to navigate you to the best fishing grounds.In Sitka, there are so many fishes that reside in its waters. Some of these fishes are even big enough to be considered as prize fishes. One of the prime examples of the fishes that you could get in Sitka is King Salmon. These fish are quite heavy, often reaching 20 to 70 pounds. You would really be lucky if you could find fish bigger than these when you are fishing in Sitka Alaska.There are also some Silver Salmon, which are smaller than the King Salmon. Don’t be fooled by the small size and light weight of these fish though. They are harder to catch than they seem to be. These fish fight back hard when you angle them, so you would really expect a lot of action when you hook these little guys up.Sitka is also a premier destination in Halibut fishing. You can have excellent catches of halibut here, with some weighing around 50-60 pounds on average. On typical catches, it is not uncommon for you to get halibut that is over 100 pounds in weight. There are also many other fishes that you could catch weighing one pound or less.When fishing in Sitka Alaska, you would not only be able to catch some of the most wonderful fish. You could also get to enjoy the magnificent views that the place has in store for you. There are many wonderful backdrops of sea and mountain that will simply take your breath away while you are fishing for that prize fish.After a long day of fishing in Sitka Alaska, you should have a comfortable place to stay. There are fishing lodges in Sitka that you can stay in after a long and tiresome day of fishing. They have great rooms, and they also have many facilities for you to relax and enjoy your stay. Some fishing lodges even offer to prepare the fish you just caught as your meal for dinner.After your time fishing in Sitka Alaska, you could also get to explore the many places in here. You and your family will definitely get to enjoy the wonderful views in Sitka. This is definitely the best place for you to spend your weekend or vacation for fishing.