A Brief Intro to Viral Marketing for the Small Business Marketer

Sometimes I feel like I am working for a trendy, bleeding-edge IT company, one of the dot coms circa 1999, or perhaps at present-day Google. McElroy encourages personal ideas for creative client solutions and bold new marketing strategies. Instead of buying packaged advertising strategies and software tools, McElroy often looks to its own for ways to excel–whether marketing to new clients or helping existing clients solve their translation workflow problems.Lisa Siciliani, our Marketing Director, recently forwarded me an article about a high school teacher who made his own iPod commercial. For some reason, people felt compelled to forward the link to this little video short to their friends–hundreds of thousands of times! What better marketing strategy, than having your potential and existing customer base as willing participants in disseminating your brand to their friends, family and coworkers?It turns out this type of marketing strategy has a name–viral marketing–and is employed in a myriad of ways by various companies on the web. Risqué lingerie commercials are purposely banned by the companies to give an already popular video even more legs. Advertising agencies have sprung up that specialize in planting or “seeding” commercials on popular blogs and video sites.Does viral marketing carry software that could destroy your computer or invade your privacy? In spite of the sinister aspect of the name, the answer is emphatically “no.” At its worst, it might cut down on company productivity and eat up bandwidth–but, hey, who among us hasn’t wasted a few minutes out of the day to check out a dancing baby or singing bunny? Viral marketing gets its name from the nature of its potential to rapidly propagate, but it is essentially word-of-mouth in electronic format.Everyone probably remembers the first and most widely cited example of a viral–the Hotmail tagline. Millions of new Hotmail users were generated by this clever gimmick, though today, hardly anyone probably signs up for e-mail after reading the advertising in a signature. Recent examples of virals include Burger King’s Subservient Chicken, and the JibJab cartoon that lampooned both of the Presidential candidates.Does viral marketing work for the B2B marketer? We think it can, and it does, often in unexpected ways. Several of our articles on the translation business and languages have been referenced across the web by business users of the information. Though it might be of a more informative nature than a singing bunny, business end users are ultimately consumers, and will pass along what excites and interests them.

Farm Life With Family And Livestock

Over the years we have enjoyed many family gatherings that included the do you remember when stories. My parents had sold the farm and moved south before I was born, so life on their farm was always a topic of conversation, mainly in the later years of my mother’s life. It is funny you can be in your forties before you ever knew your own mother had a milking flock of sheep.Now, I never knew you milked sheep but apparently, it makes great cheese. Sheep is one livestock we have never had except for three days a few years ago. One of our granddaughters decided she liked to ride sheep at rodeo’s hoping to stay on for the 8 seconds. She made it 3 seconds. She was so excited that she asked PaPa for some sheep to practice on for her birthday. Like most grandfathers, off to the sale barn he went to purchase the largest, woolliest sheep he could find. And yes, she would not ride them. Our oldest granddaughter wanted to but her legs were too long. Here entered our youngest granddaughter and on that sheep she got, holding on for dear life. Off on a wild ride only to have the sheep turn and jump into the livestock trailer. She never let go and if she had been at the rodeo, would have made the 8 seconds. The next day she got up with her entire face swollen. What a way to find out you are allergic to unprocessed wool! Papa loaded the sheep up and back to the sale barn they went.Now, going to the sale barn with grandchildren can be a costly adventure. We have come home with horses, goats, calves and even a donkey-that was my husband’s superb idea. The grandkids always seem to choose the smallest pygmy kids and they had to be held all the way home. Thank goodness our youngest grandchild was still in diapers. You got it. Here we are going down the road with one happy grandchild holding this little goat and the goat is thinking what in the world am I wearing. To be honest, it was safer for the goat to be held than put in the stock trailer, so Nanny, as I am called, was happy too.My mom would tell stories of her geese chasing the men as they came in from the field. Apparently, cuffs on pants were a big deal then and the grain would accumulate in the cuff. The geese knew this and were bound and determined to get some extra feed. Mom would always say that one goose would chase the mailman every chance it would get. I have always wondered if that goose thought the mailman had grain hidden in his mail bag.I had a flock of Polish white tops, including an uncontrollable rooster. That is one bird I was happy to see go. He would come at me every chance he got and I would always end up doing some indescribable dance to avoid him. We told the man who purchased the flock that we would put the rooster in a cage for him, but he had to catch the rest of the hens. Boy did we ever have that agreement backwards. Here we are–my daughter armed with a plastic snow shovel and I with a plastic garbage can lid–entering the chicken coop like two women on a secret mission. That rooster had us both dancing. We got to laughing so hard at ourselves that we could hardly get that crazy rooster in the cage once we caught him. It must have been entertaining because all the other animals were watching us as if we had lost our minds.It is great to reminisce with friends and family and what a fantastic way for the younger generations to get a glimpse into the life of their ancestors.

Shipping Classic Cars Using a Auto Transporter

Transportation plays a very significant role in our lives. You will not be able to move from one place to another without the transportation facility. In the modern era there are various types of means of transportation like airplanes, car, ships, trucks, trains, etc. You can cover long distances in just a short span of time with the help of fast means of transport like airplanes, helicopters, bullet trains, etc.Sometimes, it becomes very hard for you to take your car or other vehicle to places which are at long distances. Hence, under such conditions it is better for you to take help from auto transporters. There are several auto transport companies which have excellent transport facilities. These companies try their best to give superb facilities to their clients at reasonable rates.The facility of auto shipping is present in almost every country and every city across the world. You may easily avail auto transport facility from such companies. You can easily ship classic cars with the help of an auto transporter company. Such companies also provide the best guaranteed responsibility and complete satisfaction of the customers from corporate to individual. These companies generally cover property damage, cargo insurance, public liability, and assembles with the state government’s statute and transportation department. Generally, such companies are international moving companies which provide quick, effective and efficient auto shipping at affordable rates to their clients.Presently, the auto transport companies are fetching more demands among their clients and are gaining more and more popularity all over the world. Moreover, these companies transport your vehicles at the right price and right time either in enclosed or open auto transport method. In addition, utmost care of your vehicle is taken by these companies and provide guarantee for its safety during the process of auto shipping. There are some companies which provide insurance for your vehicle, if in case needed, on their own while secondary insurance is provided by other companies.Besides all such facts, you should also be ensured about the fact that your chosen company is a licensed one or not because if your company is licensed then you will not have to worry about anything. All your queries regarding the rates and facilities provided by auto transport companies should also be cleared by you. In this way the clients will not have to worry about their vehicle. There are many websites which give details on the auto shipping. So, with the help of internet you can visit such websites in order to gain adequate knowledge on auto transportation. So, you can easily transport your vehicle to long distances easily with the help of auto shipping companies.

Hema, Eesha and Neetu Resplendent at the Derewala Fashion Show

The mother-daughter duo of Hema Malini and Eesha Deol grabbed all the eyeballs, amidst an elaborate lineup of models at the launch of Italian Designer Jewellery collection by the Derewala Jewellers at J.W. Marriot on August 21st. Tinsel-town celebs Neetu Chandra and Hard Kaur also graced the event and added to the glam quotient.The south Indian beauties were the centre of attraction in their picture perfect sarees. ‘Dreamgirl’ Hema Malini, 61, looked elegantly beautiful in a white satin sari with embellished borders and a matching short sleeved blouse. The lady carried a pink satin clutch with some light jewellery. She topped off the look with a yellow rose in her shoulder length dark brown hair. Appropriate make up highlighted her stunning facial features.’Darling’ daughter Eesha Deol looked drop dead gorgeous in a blue laced sari with spangled borders and matching short sleeve blouse. Esha Deol matched steps with her beautiful mom, Hema Malini, who was the cynosure of all eyes at the Derewala fashion show. The ‘Dhoom’ actress who also walked down the ramp at the show, accessorized with a stunning gold necklace, drop earrings, multiple bracelets along with a cocktail ring in her right index finger and a pearl ring in her left little finger. With the right make-up and hair do in place she looked as stunning as her mother.The hot and spicy ‘Garam Masala’ fame babe Neetu Chandra also was present at the event. Neetu dazzled as he wore an elaborate full length sleeveless pink gown. Her hair neatly pulled back, the dusky beauty looked like your girl next door. Neetu Chandra said that she liked the Indo-Western jewellery which was basically very light and could be used for daily wear. Big Boss contestant and model Aryan Vaid and hindi hip-hop singer Hard Kaur were also present at the event.The fashion show saw a team of Italians models with our very own Indian models such as Romeo Gates, Chez Shetty and Surbhi Prabhu, dressed in Kawaljeet Singh attires take to the ramp. The collection is an ingenious blend of Indian and Italian creations.You can watch the entire fashion show event with interviews of Neetu Chandra and Aryan Vaid at NyooTV.com, which is one site where viewers can watch latest fashion events. NyooTV – India’s first Online Social TV brings a whole new world of entertainment with its innovative technology, rendering a viewing experience unmatched in quality. Viewers can watch Indian movies online and get continuous updates about the latest Bollywood movie online by following NyooTV through social networking sites like Facebook, Myspace and Twitter. Members of these social networking sites can watch Hindi movies, bollywood shows events, new Bollywood movies trailers, latest Bollywood clips and events by simply logging into their accounts through NyooTV and get entertained with these high quality videos.