A Brief Intro to Viral Marketing for the Small Business Marketer

Sometimes I feel like I am working for a trendy, bleeding-edge IT company, one of the dot coms circa 1999, or perhaps at present-day Google. McElroy encourages personal ideas for creative client solutions and bold new marketing strategies. Instead of buying packaged advertising strategies and software tools, McElroy often looks to its own for ways to excel–whether marketing to new clients or helping existing clients solve their translation workflow problems.Lisa Siciliani, our Marketing Director, recently forwarded me an article about a high school teacher who made his own iPod commercial. For some reason, people felt compelled to forward the link to this little video short to their friends–hundreds of thousands of times! What better marketing strategy, than having your potential and existing customer base as willing participants in disseminating your brand to their friends, family and coworkers?It turns out this type of marketing strategy has a name–viral marketing–and is employed in a myriad of ways by various companies on the web. Risqué lingerie commercials are purposely banned by the companies to give an already popular video even more legs. Advertising agencies have sprung up that specialize in planting or “seeding” commercials on popular blogs and video sites.Does viral marketing carry software that could destroy your computer or invade your privacy? In spite of the sinister aspect of the name, the answer is emphatically “no.” At its worst, it might cut down on company productivity and eat up bandwidth–but, hey, who among us hasn’t wasted a few minutes out of the day to check out a dancing baby or singing bunny? Viral marketing gets its name from the nature of its potential to rapidly propagate, but it is essentially word-of-mouth in electronic format.Everyone probably remembers the first and most widely cited example of a viral–the Hotmail tagline. Millions of new Hotmail users were generated by this clever gimmick, though today, hardly anyone probably signs up for e-mail after reading the advertising in a signature. Recent examples of virals include Burger King’s Subservient Chicken, and the JibJab cartoon that lampooned both of the Presidential candidates.Does viral marketing work for the B2B marketer? We think it can, and it does, often in unexpected ways. Several of our articles on the translation business and languages have been referenced across the web by business users of the information. Though it might be of a more informative nature than a singing bunny, business end users are ultimately consumers, and will pass along what excites and interests them.

Privacy Laws and Divorce

Divorce is a very public affair with documents being filed in their states courts with public access. For this reason many couples express concern over how their privacy will be handled during such an emotionally charges time. Additionally, because divorce is so emotionally charge, there is a strong tendency for individuals to reveal private information about their former spouse, which can lead to additional lawsuits issuing from what is felt to be an invasion of privacy. Here are the two most common types of lawsuits coming from these privacy issues.Intrusion of SolitudeIndividuals are entitled to their privacy after the dissolution of their marriage. If a previous spouse abuses this, they can and often are, held accountable. This Intrusion of Solitude happens when one person intentionally intrudes electronically, physically or by other means upon the privacy of the other person. This includes intrusion into private space, affairs or other private matters including spying, hacking into files or accounts and recording private matters on video or camera.Many times a divorced individual may feel compelled to try track their former spouses activities. But any type of activity that can be deemed to have violated the other’s privacy, can and will be upheld in court.Public DisclosureThe other most common invasion of privacy is public disclosure. Public Disclosure occurs when one reveals private information or other facts about their divorced spouse without permission or authority to do so; particularly if the average person would be offended. Other terms used for this are Libel and Slander but these are harder to prove. In California, the law makes it clear that one can’t release any private details about another individual unless it obviously serves the public good.In an effort to put themselves in a more favorable light or cause public embarrassment to their ex, their is the tendency to want to expose those “dirty little secrets.” This is never a good idea as it could land you in court where most Public Disclosure suites are settled monetarily and if you are found to be at fault you will be order to pay damages.Divorces can get very heated at times and, when hurt, whether right or wrong, it’s understandable that someone might want to exact some revenge. It’s important, for you own well being that you allow your emotions to cool down before taking any action you might regret in the future.

Affordable Travel and Vacation Packages for the State of Hawaii

After a long year or months of work that leaves an individual tired and tormented, a vacation is the most agreeable opportunity to lay down all burdens. Hawaii is an ideal destination to cater for all vacation needs. There are amazing deals on vacation packages that offer selection from the most popular Hawaii Hotels. These packages usually offer the best comprised exposure of Hawaii’s finest spots to vacate.One can enjoy the luxury paradise in exotic style and detailed satisfaction. Hawaii is beautifully carved as an archipelago in the large body of the Pacific Ocean. The location is astounding and provides uttermost satisfaction to all travelers. There are about eight islands that coexist on this archipelago of exquisite formation. The larger islands are Lanai, Kauai, Nihau, Oahu, Molokai, Maui, Hawaii and Kahoolawe. Kahoolawe is also known as Big Island. Moreover, it is surrounded by various islets and atolls.In the United States, Hawaii is one of the best holiday spots with its selective options for various leisure activities, affordable packages for vacation, breathtaking sceneries, variation of luxury hotels and daunting beaches. These are many travel agencies that offer great deals for vacations to Hawaii, which is usually inclusive of breakfast, airfare and accommodation. With all-inclusive packages, tourist will avail snacks, meals, vacation activities, soft drinks, alcoholic beverages, surfing, snorkeling, scuba diving and many other adventurous activities.Vacationing in Hawaii is a memorable experience:The island offers various opportunities to explore and at the same time, you can learn about the Hawaiian culture. It is a fact that the existence of boredom is nowhere to be found on the island of Hawaii. There is always an event to intrigue visitors; something is available for all different categories of interest. Of all the islands on Hawaii, Kauai is the most popular tourist location, occasionally identified as the “Garden Island.” The reason for this description is due to the high density of the vegetation that is elongated across the land formation. Kauai is well-known for its confined contents such as, the Poipu Beach and Waimea Canyon, which attracts a massive audience on a yearly basis.The largest islands in Hawaii:The “Big Island” is well-known for its host of two secular islands which are Hawaii and Kahoolawe. This prominent subdivision consists of beaches with crystal clear water and vigorous volcano assortment.A touch of paradise:The Oahu Island is another vacation spot that is favored greatly by individuals who visit Hawaii. This authentic piece of landmass features glamorous travel destinations such as, the Pearl Harbor, Honolulu and Waikiki Beach which is popular worldwide.Best Hawaiian Resorts:The island of Maui is a prominent destination. It is owned and operated by the most reputable resorts in Hawaii. Occasionally called the “Valley Island”, this stunning and exquisite island is famous for hosting Haleakala, which is the largest volcano recognized worldwide. The location is one of the most convenient one. Moreover, categorized Hawaii Hotels offer agreeable vacation packages for travelers interested in exploring the luxury.