A Brief Intro to Viral Marketing for the Small Business Marketer

Sometimes I feel like I am working for a trendy, bleeding-edge IT company, one of the dot coms circa 1999, or perhaps at present-day Google. McElroy encourages personal ideas for creative client solutions and bold new marketing strategies. Instead of buying packaged advertising strategies and software tools, McElroy often looks to its own for ways to excel–whether marketing to new clients or helping existing clients solve their translation workflow problems.Lisa Siciliani, our Marketing Director, recently forwarded me an article about a high school teacher who made his own iPod commercial. For some reason, people felt compelled to forward the link to this little video short to their friends–hundreds of thousands of times! What better marketing strategy, than having your potential and existing customer base as willing participants in disseminating your brand to their friends, family and coworkers?It turns out this type of marketing strategy has a name–viral marketing–and is employed in a myriad of ways by various companies on the web. Risqué lingerie commercials are purposely banned by the companies to give an already popular video even more legs. Advertising agencies have sprung up that specialize in planting or “seeding” commercials on popular blogs and video sites.Does viral marketing carry software that could destroy your computer or invade your privacy? In spite of the sinister aspect of the name, the answer is emphatically “no.” At its worst, it might cut down on company productivity and eat up bandwidth–but, hey, who among us hasn’t wasted a few minutes out of the day to check out a dancing baby or singing bunny? Viral marketing gets its name from the nature of its potential to rapidly propagate, but it is essentially word-of-mouth in electronic format.Everyone probably remembers the first and most widely cited example of a viral–the Hotmail tagline. Millions of new Hotmail users were generated by this clever gimmick, though today, hardly anyone probably signs up for e-mail after reading the advertising in a signature. Recent examples of virals include Burger King’s Subservient Chicken, and the JibJab cartoon that lampooned both of the Presidential candidates.Does viral marketing work for the B2B marketer? We think it can, and it does, often in unexpected ways. Several of our articles on the translation business and languages have been referenced across the web by business users of the information. Though it might be of a more informative nature than a singing bunny, business end users are ultimately consumers, and will pass along what excites and interests them.

Creating a Fitness Plan – The Benefits

You have a lot of choices when you are thinking about getting into shape. There always seems to be a better fitness plan that will really get your body back where it was or where you would like it to be. But frankly many of these hot new fitness plans may not be right for you or your fitness goals.Why not create your own personal fitness plan instead of trying every new plan that comes along and hoping for the best,. You’re a unique individual with your own skills and interests. You also have unique goals and challenges.
The benefits of creating your own personal fitness plan include:1. It’s based on your current fitness level – You know where you’re at right now and you know your limits. This is important because it gives you a realistic starting point. It gives you the room to improve and grow without having someone else’s expectations set upon you.2. It’s focused on your goals – You want to get a beach body, great! You want to lose weight, fantastic. You want to improve your endurance and run that marathon next year, super! All of those goals are wonderful goals.Your fitness goal, whatever it may be, is what you’ll frame your entire fitness program around. It’s what will keep you motivated and excited to exercise and succeed. That just doesn’t happen when you’re working on a goal that someone else has set for you.3. It fits your personality – The truth is that there are different types of fitness personalities. When you identify yours, and we’ll help you with that, you’ll find that exercise is much more enjoyable. And it should be fun, right? Exercise shouldn’t be just one more chore on your schedule.4. It supports your schedule – Speaking of schedule, when you create your own fitness plan you’re fitting it into your life, not the other way around. It becomes a realistic part of your life.5. It caters to your motivation style – What motivates you may be different than what motivates someone else. With your personal fitness plan, you create a plan that fits your motivation style. It’s built into your plan and success is practically guaranteed.When you follow the steps to create a fitness plan, you’re not taking the easy road. There’s a fine line between pushing yourself too hard and taking it too easy on yourself. This is why planning is important. Identify the types of activities you enjoy and what you want to get out of your fitness program – find what your fitness goals are. Then create a program that supports you to succeed.Please click the CREATING A FITNESS PLAN link below in the resource author box.

Travel and the Recognition of Pets

At last pets are being recognized by the Department of Transportation, airlines, airports, hotels, restaurants, and other establishments. May 13, 2009 the Department of Transportation established regulations designed to assist passengers with service animals. All airlines must make certain there are pet relief areas and airports have been instructed to work with the airlines in establishing these pet parks. Although the ruling is for service dogs most airports allow the use of the pet parks for all travelers with dogs.Note that LAX of Los Angeles World Airports has expanded their number of pet parks for its travelers. All pet parks are on the arrivals levels between Terminals 1 and 2, Terminals 3 and TBIT (Tom Bradley International Terminal), and TIBIT and Terminal 4, across from Terminals 5 and 6, and at the end of Terminal 8. The new parks all have water spouts a water bowl, doggie poop bag stand, a trash receptacle and are recognizable by the carved out doggie bone and fire hydrant. Additionally, note that you can find all current airport pet parks at http://petfriendlytravel.com.When traveling with your pet, research all airlines and hotels to see what their policies are. Also, check on pet policies at restaurants and inquire if there are boarding facilities at or near airports. A few airports and airlines have pet boarding facilities. A fairly good resource is the North American Pet Book.Aside from transportation, lodging, and dining, you should provide your pet with proper identification, medication, collars and leashes when traveling. Note that heart worm medication is important during mosquito season. Being aware of all the support that is available for you and your pet these days as it should make it easier for you to travel with your furry family member.

Shipping Classic Cars Using a Auto Transporter

Transportation plays a very significant role in our lives. You will not be able to move from one place to another without the transportation facility. In the modern era there are various types of means of transportation like airplanes, car, ships, trucks, trains, etc. You can cover long distances in just a short span of time with the help of fast means of transport like airplanes, helicopters, bullet trains, etc.Sometimes, it becomes very hard for you to take your car or other vehicle to places which are at long distances. Hence, under such conditions it is better for you to take help from auto transporters. There are several auto transport companies which have excellent transport facilities. These companies try their best to give superb facilities to their clients at reasonable rates.The facility of auto shipping is present in almost every country and every city across the world. You may easily avail auto transport facility from such companies. You can easily ship classic cars with the help of an auto transporter company. Such companies also provide the best guaranteed responsibility and complete satisfaction of the customers from corporate to individual. These companies generally cover property damage, cargo insurance, public liability, and assembles with the state government’s statute and transportation department. Generally, such companies are international moving companies which provide quick, effective and efficient auto shipping at affordable rates to their clients.Presently, the auto transport companies are fetching more demands among their clients and are gaining more and more popularity all over the world. Moreover, these companies transport your vehicles at the right price and right time either in enclosed or open auto transport method. In addition, utmost care of your vehicle is taken by these companies and provide guarantee for its safety during the process of auto shipping. There are some companies which provide insurance for your vehicle, if in case needed, on their own while secondary insurance is provided by other companies.Besides all such facts, you should also be ensured about the fact that your chosen company is a licensed one or not because if your company is licensed then you will not have to worry about anything. All your queries regarding the rates and facilities provided by auto transport companies should also be cleared by you. In this way the clients will not have to worry about their vehicle. There are many websites which give details on the auto shipping. So, with the help of internet you can visit such websites in order to gain adequate knowledge on auto transportation. So, you can easily transport your vehicle to long distances easily with the help of auto shipping companies.