A Brief Intro to Viral Marketing for the Small Business Marketer

Sometimes I feel like I am working for a trendy, bleeding-edge IT company, one of the dot coms circa 1999, or perhaps at present-day Google. McElroy encourages personal ideas for creative client solutions and bold new marketing strategies. Instead of buying packaged advertising strategies and software tools, McElroy often looks to its own for ways to excel–whether marketing to new clients or helping existing clients solve their translation workflow problems.Lisa Siciliani, our Marketing Director, recently forwarded me an article about a high school teacher who made his own iPod commercial. For some reason, people felt compelled to forward the link to this little video short to their friends–hundreds of thousands of times! What better marketing strategy, than having your potential and existing customer base as willing participants in disseminating your brand to their friends, family and coworkers?It turns out this type of marketing strategy has a name–viral marketing–and is employed in a myriad of ways by various companies on the web. Risqué lingerie commercials are purposely banned by the companies to give an already popular video even more legs. Advertising agencies have sprung up that specialize in planting or “seeding” commercials on popular blogs and video sites.Does viral marketing carry software that could destroy your computer or invade your privacy? In spite of the sinister aspect of the name, the answer is emphatically “no.” At its worst, it might cut down on company productivity and eat up bandwidth–but, hey, who among us hasn’t wasted a few minutes out of the day to check out a dancing baby or singing bunny? Viral marketing gets its name from the nature of its potential to rapidly propagate, but it is essentially word-of-mouth in electronic format.Everyone probably remembers the first and most widely cited example of a viral–the Hotmail tagline. Millions of new Hotmail users were generated by this clever gimmick, though today, hardly anyone probably signs up for e-mail after reading the advertising in a signature. Recent examples of virals include Burger King’s Subservient Chicken, and the JibJab cartoon that lampooned both of the Presidential candidates.Does viral marketing work for the B2B marketer? We think it can, and it does, often in unexpected ways. Several of our articles on the translation business and languages have been referenced across the web by business users of the information. Though it might be of a more informative nature than a singing bunny, business end users are ultimately consumers, and will pass along what excites and interests them.

Intimacy Tips – Do Fantasies and Role Playing Help Or Hinder Intimacy?

Have you ever considered dressing up or playing different roles with your partner while connecting intimately? This idea may sound interesting to you but you just aren’t sure how open your mate would be to it. Or the thought of incorporating fantasy or role playing into your relationship might be uncomfortable to you or even offensive.Do fantasies and role playing help or hinder intimacy?We don’t believe that this question can be answered simply. It all depends on the intentions of the couple taking part in these intimate activities. Yes, they can certainly be spark-starters that enhance passion. And yes, they can also serve to drive a wedge between two people. If you or your partner would like to experiment with fantasies or role playing in your relationship, we suggest that you take a little bit of time to explore what this means for each of you and communicate about it.The ultimate question to ask yourselves is: Will these activities bring us closer together or drive us further apart?Gerry is deeply in love with his wife Juliette. They’ve been married for over 20 years now and remain close in every way. But Gerry would also like to spice up their lovemaking and intimate life together. One evening while they are home alone, as they danced and kissed Gerry suggested to Juliette that they try role playing– just for fun. He created a whole scenario for them that he described to Juliette. In his mind, this role playing game would really amp up the passion between them that night and possibly in the future as well.Unfortunately, Juliette interpreted Gerry’s role play suggestion as a criticism of the way they usually are intimate with one another. She shut down as he described his idea, felt upset inside and ended up “not in the mood” anymore. Gerry felt confused and as if he said something wrong to Juliette. Juliette now feels less confident about her ability to satisfy Gerry in the bedroom.This scenario didn’t have to turn out like this. If you or your mate would like to try fantasy or role play to add more spark to your relationship, consider these tips…1.) Be clear about your intentions.
It doesn’t matter if it’s you or your love who suggests incorporating fantasy or role play into your intimacy, you both need to make clear your intentions– with yourselves and one another. If your desire is to enhance passion, add variety and build on the lovemaking experiences you already share, then affirm that to yourself and share that information with your mate.On the other hand, if you find yourself wanting to role play or fantasize to escape something you don’t like about your current relationship, you probably want to look at what’s going on and determine what you’d like to change. Pretending that you are making love to someone else because you truly don’t want to be in this relationship is a signal for you to do some soul searching. In cases like this, it’s just not fair to either of you to make believe. That’s not fun or connecting.Over breakfast the next morning, Gerry asks Juliette if she’d be willing to listen to his intentions when suggesting the role playing the night before. He apologizes for upsetting her and asks her to just listen. He then explains that he loves her deeply and is happy with their intimate life. Gerry adds that he’d like to take the great passion they have going on and enhance it even more. Spicing things up by experimenting in this way appeals to Gerry. He goes on to say that if Juliette is open to trying this again, he’d like to. If not, he promises not to be angry or resentful.2.) Make your love and appreciation known.
After Gerry is done sharing his intentions with Juliette, she sits silently and really takes in what he said. She is touched by his sensitivity to her feelings and she feels relieved and happy to know that he was not suggesting the role play because anything is wrong or because he is unsatisfied. This helps Juliette to open up and re-consider the whole idea. She starts to see the it could be fun and passionate to play around with one another in this way. Together, they plan to try Gerry’s role play idea again that evening.Be open and clear with your love if you’d like to propose fantasy or role playing. Make it known that you value what you two have together already, and you’d like to explore something new as a couple. From this place of expressed love and appreciation, your partner can more easily let go of worries that you aren’t satisfied with the way things are and, instead, consider adding this variety to your intimacy.Even if your partner is not willing– at this time– to try the ideas you’ve suggested, at least you two have shared honestly with one another. This, by itself, can bring you closer together and can even be a spark-starter.Listen to your partner and try to stay open whether you are the one proposing the role play or fantasy or the one the idea is being suggested to. Whether you decide to explore these different ways to be intimate or not, you can remain close and passion can grow.

Finding a Job in Columbus in Web Design and Development

Columbus, Ohio is a great city in which to get a start as a freelance web designer or web developer. Columbus is one of the leading technology cities in the US, being the home of such widely renowned technology companies as Accenture, AOL, and the Battelle Memorial Institute. There are also hundreds of small to medium sized web design and web development companies peppered throughout the greater Columbus area.Being a Columbus freelance web designer can be achieved by telecommuting, so you do not have to live in downtown Columbus, but being close to the city to do the occasional face-to-face meeting is highly recommended. Some web design companies will not give you a job without meeting you and some web development services require a face to face meeting, which is much easier when all web designers and project members are involved. Columbus, Ohio is a great place to live, and has enough web design job opportunities that you will not need to pitch outside of the city. It makes sense to live there. Although freelancing website design may seem like a terrifying prospect, it is not too hard as long as you have the bravery to go out on your own, and the work ethic to stick to it.Calling web design companies in Columbus is one of the best ways to begin getting web design jobs. Calling companies takes away the potential clients ability to ignore your presence. Emails are easily erased or forgotten and direct mailing gets lost in the shuffle of bills. Write down a short speech introducing you as a freelance web designer, asking whether the company you are calling works with freelancers regularly. Although some web design companies use freelancers, while others prefer to use an in house web design team, you will find a few web design companies in Columbus that will be interested in your services. The secret to success when cold calling companies in Columbus is doing so in numbers. How many jobs you get depend greatly on your pitch and your experience, but expect to get one out of ten. With there being so many web design companies in Columbus, one out of ten is still a large amount of potential website projects.Setting up a toll free phone number and getting a fax number will help you land more web design projects also. Toll free numbers allow clients who are outside of your area code to reach you free of charge. Prospective web design clients will need the ability to send agreements and documentation to you via fax. You’re right in thinking that most documents can be sent by email, but it is guaranteed that you will run into an old school client that still faxes documents the old fashioned way.Setup an auto-responder on your email. This will help land more web design jobs in Columbus because people who email you will automatically receive a response. This could be beneficial because you could setup the auto-responder to include sales copy or your resume or both. If you send out mailers or business cards or advertisements with your designated auto-responder email address and get a reply from someone at that email address, that person will automatically receive your resume and sales text.After getting a website design job, it is important that you stipulate what is required of you and your client. Make sure to draw up a contract or agreement of some sort just so that you have everything down on paper. Include your fee, the work to be done, the time period the work should be completed in and when you expect to be paid and in what forms (credit card, company checks).Have a look around on the Internet for web design and website development companies in Columbus and write down the ones you are interested in. The best way to find web development companies in Columbus is to Google them. Search for terms such as “Columbus web design” or “web development companies in Columbus, Ohio”. Some day you may just get their attention and become a successful freelancer!

Shipping Classic Cars Using a Auto Transporter

Transportation plays a very significant role in our lives. You will not be able to move from one place to another without the transportation facility. In the modern era there are various types of means of transportation like airplanes, car, ships, trucks, trains, etc. You can cover long distances in just a short span of time with the help of fast means of transport like airplanes, helicopters, bullet trains, etc.Sometimes, it becomes very hard for you to take your car or other vehicle to places which are at long distances. Hence, under such conditions it is better for you to take help from auto transporters. There are several auto transport companies which have excellent transport facilities. These companies try their best to give superb facilities to their clients at reasonable rates.The facility of auto shipping is present in almost every country and every city across the world. You may easily avail auto transport facility from such companies. You can easily ship classic cars with the help of an auto transporter company. Such companies also provide the best guaranteed responsibility and complete satisfaction of the customers from corporate to individual. These companies generally cover property damage, cargo insurance, public liability, and assembles with the state government’s statute and transportation department. Generally, such companies are international moving companies which provide quick, effective and efficient auto shipping at affordable rates to their clients.Presently, the auto transport companies are fetching more demands among their clients and are gaining more and more popularity all over the world. Moreover, these companies transport your vehicles at the right price and right time either in enclosed or open auto transport method. In addition, utmost care of your vehicle is taken by these companies and provide guarantee for its safety during the process of auto shipping. There are some companies which provide insurance for your vehicle, if in case needed, on their own while secondary insurance is provided by other companies.Besides all such facts, you should also be ensured about the fact that your chosen company is a licensed one or not because if your company is licensed then you will not have to worry about anything. All your queries regarding the rates and facilities provided by auto transport companies should also be cleared by you. In this way the clients will not have to worry about their vehicle. There are many websites which give details on the auto shipping. So, with the help of internet you can visit such websites in order to gain adequate knowledge on auto transportation. So, you can easily transport your vehicle to long distances easily with the help of auto shipping companies.